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Web Development Pricing Guide 2025: What Every Service Actually Costs
Por Ramon Nuila lunes, 1 de diciembre de 2025 · 22 min de lectura
Transparent breakdown of web development costs in 2025. Compare prices for websites, e-commerce, apps, SEO, and more across US agencies, nearshore, offshore, and freelancers. Real data from industry research.
Web Development Pricing Guide 2025: What Every Service Actually Costs
One of the biggest challenges businesses face when planning a website project is understanding what things should cost. Prices vary wildly, and without industry knowledge, it’s impossible to know if you’re getting a fair deal.
This guide provides transparent pricing data for web development services in 2025, based on:
- Our experience delivering 500+ projects
- Industry surveys from Clutch, GoodFirms, and DesignRush
- Direct quotes from agencies across different markets
- Real project data from US businesses
Our goal: Help you budget accurately and avoid overpaying—even if you don’t hire us.
Quick Reference: 2025 Pricing Overview
| Service | US Agency | Nearshore | Offshore | Freelancer |
|---|---|---|---|---|
| Basic Website (5-7 pages) | $8,000-$25,000 | $3,000-$8,000 | $1,500-$4,000 | $2,000-$6,000 |
| Business Website (10-20 pages) | $15,000-$50,000 | $6,000-$18,000 | $3,000-$10,000 | $5,000-$15,000 |
| E-commerce (Basic) | $20,000-$60,000 | $8,000-$25,000 | $5,000-$15,000 | $8,000-$20,000 |
| E-commerce (Custom) | $50,000-$200,000 | $20,000-$60,000 | $10,000-$40,000 | $15,000-$50,000 |
| Web Application | $50,000-$500,000+ | $20,000-$150,000 | $15,000-$100,000 | $20,000-$80,000 |
| Landing Page | $2,000-$8,000 | $800-$2,500 | $400-$1,200 | $500-$2,000 |
Part 1: Website Development Costs
Basic Informational Website (5-7 Pages)
What’s included:
- Homepage
- About page
- Services/Products overview
- Contact page with form
- 2-3 additional pages
- Mobile responsive design
- Basic SEO setup
- Contact form integration
Pricing breakdown:
| Provider Type | Price Range | Timeline |
|---|---|---|
| Premium US Agency | $15,000-$25,000 | 6-10 weeks |
| Mid-tier US Agency | $8,000-$15,000 | 4-8 weeks |
| Nearshore Agency | $3,000-$8,000 | 3-6 weeks |
| Offshore Agency | $1,500-$4,000 | 4-8 weeks |
| US Freelancer | $3,000-$6,000 | 4-8 weeks |
| International Freelancer | $1,000-$3,000 | 4-10 weeks |
What affects price:
- Custom design vs template customization
- CMS complexity (WordPress vs custom)
- Number of unique page layouts
- Integrations required
- Content creation included or not
Business Website (10-20 Pages)
What’s included:
- Everything in basic website
- Blog/news section
- Team/staff pages
- Multiple service pages
- Case studies/portfolio
- FAQ section
- Newsletter integration
- Analytics setup
Pricing breakdown:
| Provider Type | Price Range | Timeline |
|---|---|---|
| Premium US Agency | $30,000-$50,000 | 8-14 weeks |
| Mid-tier US Agency | $15,000-$30,000 | 6-12 weeks |
| Nearshore Agency | $6,000-$18,000 | 5-10 weeks |
| Offshore Agency | $3,000-$10,000 | 6-12 weeks |
| US Freelancer | $8,000-$15,000 | 6-12 weeks |
Enterprise Website (20+ Pages)
What’s included:
- Complex information architecture
- Multiple content types
- Advanced functionality
- Multi-language support
- User accounts/portals
- Advanced integrations
- Custom features
Pricing: $50,000-$200,000+ depending on complexity
Part 2: E-commerce Development Costs
Basic E-commerce (Shopify/WooCommerce)
What’s included:
- Product catalog (up to 100 products)
- Shopping cart
- Checkout process
- Payment gateway integration
- Basic shipping setup
- Order management
- Customer accounts
- Mobile responsive
Pricing breakdown:
| Provider Type | Price Range | Timeline |
|---|---|---|
| Premium US Agency | $30,000-$60,000 | 8-14 weeks |
| Mid-tier US Agency | $15,000-$30,000 | 6-10 weeks |
| Nearshore Agency | $8,000-$20,000 | 5-10 weeks |
| Offshore Agency | $5,000-$15,000 | 6-12 weeks |
| Shopify Expert | $5,000-$15,000 | 4-8 weeks |
Platform costs (additional):
- Shopify: $29-$299/month + transaction fees
- WooCommerce: Free plugin, hosting $20-$100/month
- BigCommerce: $29-$299/month
Custom E-commerce
What’s included:
- Unlimited products
- Custom product configurators
- B2B functionality
- Advanced inventory management
- Multi-warehouse support
- Custom checkout flows
- ERP/CRM integrations
- Advanced analytics
Pricing: $50,000-$200,000+
Part 3: Web Application Development
Simple Web App (MVP)
Examples: Basic SaaS tool, internal dashboard, customer portal
What’s included:
- User authentication
- Core functionality (3-5 features)
- Basic admin panel
- Database integration
- API development
- Basic security
Pricing breakdown:
| Provider Type | Price Range | Timeline |
|---|---|---|
| US Agency | $50,000-$100,000 | 12-20 weeks |
| Nearshore Agency | $20,000-$50,000 | 10-16 weeks |
| Offshore Agency | $15,000-$40,000 | 12-20 weeks |
Complex Web Application
Examples: Full SaaS platform, marketplace, enterprise software
Pricing: $100,000-$500,000+ depending on features
Part 4: Landing Page Costs
Single Landing Page
What’s included:
- One-page design
- Hero section
- Features/benefits
- Testimonials
- CTA sections
- Form integration
- Mobile responsive
- Basic analytics
Pricing breakdown:
| Provider Type | Price Range | Timeline |
|---|---|---|
| US Agency | $3,000-$8,000 | 2-4 weeks |
| Nearshore Agency | $800-$2,500 | 1-3 weeks |
| Offshore Agency | $400-$1,200 | 2-4 weeks |
| Freelancer | $500-$2,000 | 1-3 weeks |
Landing Page Package (Multiple Pages)
5 Landing Pages:
- US Agency: $12,000-$30,000
- Nearshore Agency: $3,500-$10,000
- Offshore/Freelancer: $2,000-$6,000
Part 5: Hourly Rates by Provider Type
When projects are billed hourly, here’s what to expect:
| Role | US Agency | Nearshore | Offshore | US Freelancer |
|---|---|---|---|---|
| Project Manager | $100-$175/hr | $40-$75/hr | $25-$50/hr | N/A |
| UX Designer | $100-$200/hr | $40-$80/hr | $25-$50/hr | $75-$150/hr |
| UI Designer | $85-$175/hr | $35-$70/hr | $20-$45/hr | $60-$125/hr |
| Frontend Developer | $100-$200/hr | $40-$85/hr | $25-$55/hr | $75-$150/hr |
| Backend Developer | $120-$225/hr | $45-$90/hr | $30-$60/hr | $80-$175/hr |
| Full Stack Developer | $125-$250/hr | $50-$100/hr | $35-$65/hr | $85-$175/hr |
| QA Engineer | $75-$150/hr | $30-$60/hr | $20-$40/hr | $50-$100/hr |
| DevOps Engineer | $125-$225/hr | $50-$95/hr | $35-$65/hr | $90-$175/hr |
Part 6: Ongoing Costs (Post-Launch)
Hosting
| Type | Monthly Cost | Best For |
|---|---|---|
| Shared Hosting | $5-$30 | Small sites, low traffic |
| VPS | $20-$100 | Medium sites, growing traffic |
| Managed WordPress | $25-$200 | WordPress sites needing support |
| Cloud (AWS/GCP) | $50-$500+ | Scalable, high-traffic sites |
| Enterprise | $500-$5,000+ | Large organizations |
Maintenance & Support
| Service Level | Monthly Cost | What’s Included |
|---|---|---|
| Basic | $100-$300 | Security updates, backups, monitoring |
| Standard | $300-$750 | Basic + minor updates, 2-4 hrs support |
| Premium | $750-$1,500 | Standard + content updates, priority support |
| Enterprise | $1,500-$5,000+ | Dedicated support, SLA guarantees |
Domain & SSL
- Domain: $10-$50/year (standard TLDs)
- SSL Certificate: Free (Let’s Encrypt) to $300/year (EV certificates)
Part 7: SEO & Marketing Services
SEO Services
| Service | Monthly Cost | What’s Included |
|---|---|---|
| Basic SEO | $500-$1,000 | Keyword research, on-page optimization, monthly reporting |
| Standard SEO | $1,000-$2,500 | Basic + content strategy, link building, technical SEO |
| Premium SEO | $2,500-$5,000 | Standard + aggressive link building, content creation |
| Enterprise SEO | $5,000-$20,000+ | Full-service, dedicated team, comprehensive strategy |
One-Time SEO Projects
| Service | Price Range |
|---|---|
| SEO Audit | $500-$5,000 |
| Keyword Research | $300-$1,500 |
| Technical SEO Fix | $1,000-$5,000 |
| Content Strategy | $1,500-$5,000 |
| Link Building Campaign | $2,000-$10,000 |
PPC Management
| Ad Spend | Management Fee |
|---|---|
| $1,000-$5,000/mo | 15-25% of spend or $500-$1,000/mo |
| $5,000-$20,000/mo | 12-20% of spend or $1,000-$3,000/mo |
| $20,000+/mo | 10-15% of spend or negotiated flat fee |
Part 8: Design Services
Logo Design
| Provider | Price Range |
|---|---|
| Logo Contest Sites | $100-$500 |
| Freelance Designer | $300-$2,000 |
| Boutique Agency | $1,500-$5,000 |
| Branding Agency | $5,000-$50,000+ |
Full Branding Package
Includes: Logo, color palette, typography, brand guidelines, business cards, social media templates
| Provider | Price Range |
|---|---|
| Freelancer | $1,500-$5,000 |
| Small Agency | $5,000-$15,000 |
| Branding Agency | $15,000-$100,000+ |
UI/UX Design (Standalone)
| Deliverable | Price Range |
|---|---|
| Wireframes (10 screens) | $2,000-$8,000 |
| High-fidelity mockups (10 screens) | $3,000-$15,000 |
| Interactive prototype | $5,000-$20,000 |
| Design system | $10,000-$50,000 |
| User research | $5,000-$25,000 |
Part 9: Why Prices Vary So Much
Factors That Increase Cost
Complexity:
- Custom features vs standard functionality
- Integrations with other systems
- Data migration from old systems
- Multilingual requirements
Quality:
- Custom design vs templates
- Experienced team vs juniors
- Thorough testing vs quick launch
- Documentation and training
Location:
- San Francisco agency: Highest costs
- New York/LA agency: Very high costs
- Regional US agency: High costs
- Nearshore (Latin America): Moderate costs
- Offshore (Asia): Lower costs
Timeline:
- Rush projects: 25-50% premium
- Flexible timeline: Potential discounts
Hidden Costs to Watch For
- Content creation - Often not included
- Stock photography - Can add $500-$2,000
- Third-party tools - Email marketing, CRM integrations
- Training - May be extra
- Scope changes - Always cost more
- Post-launch fixes - May not be covered
- Hosting setup - Sometimes billed separately
Part 10: How to Get the Best Value
Do’s
- Get 3-5 quotes for comparison
- Compare apples to apples - Ensure quotes cover same scope
- Ask about what’s NOT included
- Check references before signing
- Start with clear requirements
- Consider total cost of ownership (ongoing + initial)
Don’ts
- Don’t choose cheapest option automatically - Quality matters
- Don’t pay 100% upfront - Standard is 30-50% deposit
- Don’t skip the contract - Get everything in writing
- Don’t assume features are included - Ask explicitly
- Don’t ignore communication quality - If they’re slow now, imagine during the project
Best Value Strategies
For tight budgets:
- Consider nearshore agencies (same quality, lower cost)
- Start with MVP, expand later
- Use proven platforms (Shopify, WordPress) instead of custom
- Prioritize features ruthlessly
For mid-range budgets:
- Balance custom and pre-built components
- Invest in UX design (saves development time)
- Plan for maintenance from the start
For larger budgets:
- Invest in proper discovery and planning
- Don’t rush - quality takes time
- Budget for ongoing optimization
Part 11: Codebrand Pricing (For Transparency)
Since we wrote this guide, here’s what we charge:
Website Packages
| Package | Price | Includes |
|---|---|---|
| Essential | $3,600 | 5-page responsive website, basic CMS, SEO setup |
| Growth | $12,600 | 10-page custom website, advanced CMS, integrations |
| Enterprise | $30,000+ | Full web application, custom features, priority support |
Per-Service Pricing
| Service | Price |
|---|---|
| Landing Page | $800-$1,500 |
| Additional Page | $350-$450 |
| E-commerce Setup | $8,000-$20,000 |
| Logo Design | $390-$950 |
| Full Branding | $1,500-$3,500 |
| Monthly SEO | $500-$1,500 |
Why Our Prices Are Lower
- Based in Honduras (lower cost of living)
- No expensive office overhead
- Efficient processes from 500+ projects
- We don’t overbill for senior staff time
What We DON’T Compromise On
- Code quality (TypeScript, modern frameworks)
- Design quality (custom, not templates)
- Communication (same timezone, bilingual)
- Support (real post-launch assistance)
Conclusion
Understanding web development pricing helps you:
- Budget accurately for your project
- Evaluate quotes fairly
- Avoid overpaying
- Recognize red flags (too cheap = problems)
Remember: The cheapest option is rarely the best value. Consider total cost including revisions, delays, and post-launch issues that cheaper providers often cause.
Prices in this guide reflect 2025 market rates and are updated quarterly based on industry data. Your actual costs may vary based on specific requirements.
Need a quote for your project? Contact us for transparent pricing with no surprises.
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